Compared to his classmates in the crowd funding class, Jason Moker went in a different direction. Outer space, in fact.

Jason created a card game called NEO Miners, which has a theme of deep space exploration and asteroid mining (“NEO” stands for “near earth objects”). Using resource management and economic principles, each player mines asteroids to collect and exchange resources. Along the way, they encounter events such as black holes or comet storms that can set them back.

The game cards feature uniquely designed images. And since Jason is not a graphics person (as he will readily admit), he relied heavily on two students from NESAD. “Without their skill and expertise,” laughs Jason, “my company is just a name in Times Roman font.”

Unlike other students in his class who simply paid NESAD designers a one-time fee to design a logo, Jason went through the very down-to-earth process of negotiating with the designers and offering them an equity stake in the game.

“I'm building a graphic-oriented card game with 25 graphics and 200 cards,” explains Jason. “So there was no way I could just cut them a check. I really just gave them what they're worth to me and worth to the brand. And they were really appreciative.”

 They weren’t the only ones, as Jason relates, “The NESAD professor who taught them came up to me and said, ‘You are a staple of how NESAD should work with the Business School. They had nothing but good things to say about you.’”

Jason appreciates the compliment, but disagrees that he did anything over the top. “Giving them equity was the right thing to do,” he says, “because they are the content, you know? I might have the idea, I might have the business orientation. But without the graphics, without the cards, it's nothing.”